- Instagram is testing a “dislike” feature for comments, but negative reactions will not be public.
- Comments with many “dislikes” could be moved down the list for a more pleasant experience.
- The feature is in testing and currently only available to a small group of users.
Instagram announcement
Instagram has confirmed that it is testing a new button that allows users to signal that they do not like a comment or do not consider it relevant. The feature is being tested for both Feed and Reels posts, but negative reactions will not be visible to the public, reports TechCrunch.
Instagram CEO Adam Mosseri explained that this feature is intended to improve the user experience without exposing the number of “dislikes”. In the future, comments with a lot of negative reactions could be lowered to the comments section, to promote more constructive interactions.
Meta said that this test is intended to improve the quality of discussions on Instagram. The company emphasized that the feature is currently available only to a limited number of users, and will be evaluated for a possible wider implementation.
This change brings Instagram closer to platforms like Reddit, which have used a voting system to sort comments for years. However, it remains to be seen how much the new button will influence the social network’s algorithms.
